Outline to start…
- What’s the scope of this plan?
- What’s our purpose?
- Vision for the future
- Inventory of our strengths, opportunities, and weaknesses
- Who do we interact with as a married couple? What are their expectations?
- Goals and objectives (include some sense of “when”)
- What are our resources—time, money
- Action plan
- Performance measures
- Planned “refresh”—when do we update this?









